When I started my journey to publication I thought that I’d done the hard part. I wrote a book. I poured my heart and soul into it. I signed a book contract. I honestly had no idea that my hard work was far from over.
Most people think if you have a publisher, you don’t have to market your own work. Well, that just isn’t so. Authors are expected to get behind their book and plug it with all they’ve got.
I admit, in the past year alone, I’ve learned a hell of a lot, I am still learning. So whether you are thinking about going the traditional route or perhaps self-publishing, here are my six tips:
1. If you have a publisher ask them how they will be helping to promote your book. Don’t be shy to ask. The more books you sell, the better off you’ll both be.
2. Social Media is a great way to reach thousands of people at the click of a button: from Twitter, to Facebook, and Instagram. Target the right audience.
3. Co-promotion with other authors is a great way for your book to be seen. You scratch their back, they’ll scratch yours!
4. Book tours/blitz companies will be able to get your book in front of book bloggers and help spread the word.
5. Ask your local newspaper if they are willing to run a feature on you. My local newspaper were super supportive of my book release. People love to support locals.
6. Keep on writing…more experienced authors have told me that the more you write the more you sell.
So that’s it. My six marketing tips. Remember you did something absolutely incredible, you wrote and published a book. Make sure the world gets to see how great it is!